Don’t underestimate the impact Gen Z, also known as ‘Zoomers’, will have on the workplace, regardless of the type of business or the industry you are in. There is no denying that Gen Z (born 1997-2012) is unlike any other generation we have seen before; they are very different to millennials (1981-1996) and baby boomers (1946-1964). They are bringing a fresh perspective, innovative ideas and entrepreneurial attributes to the workplace – all of which can be of significant value to your business – and will have a long-lasting positive impact on business culture.
Here’s How Gen Z Are Reshaping the Workplace
> Gen Z Have Entrepreneurial Mindsets – Raised in a generation where starting your own business is celebrated and encouraged rather than a BIG risk. Gen Z have witnessed their parents and millennial counterparts going it alone and reaping the benefits. This independent-minded approach makes for a great leader and can hugely benefit your business.
> Gen Z is Fully Digital – Gen Z is a fully digital generation and therefore Gen Z employees are likely to focus a lot on technology, there have been reports that Gen Zers expect to use VR (virtual reality) at work within the next 5 years! If a business wants to attract the top Gen Z talent, they need to offer a workplace that offers a range of digital opportunities. This could be remote working, video chats and the latest software. With Gen Z in the workplace, a business has the opportunity to expand their technology and embrace the latest technological advances. After all, Gen Z individuals will have a good idea of how to use a range of technology, the benefits and the limitations.
> Gen Z Want a Work/Life Balance – In recent years, there has been a focus on self-care and employees achieving a good work/life balance. Though this is a relatively new concept for many older generations, Gen Z has been a part of this from the very beginning. Gen Z is a generation that wants a positive workplace and time for a fulfilled personal life, this means flexible working. This interest in a work/life balance is important for any workplace as employees who are satisfied at work are often more productive, loyal and hard-working. We are likely to see a shift to more and more flexible working options because of this new generation emerging in the workplace but also due to companies having to adapt to new ways of working because of the global pandemic we find ourselves navigating.
>Gen Z Favour Financial Security – unlike millennials, Gen Z are more savvy when it comes to their finances. They have seen the previous generation struggle with student loans and credit card debt and are more likely to have taken a financial lesson of some sort. They are more open to learning in unconventional ways to avoid student debt. Financial and workplace security is a high priority for the younger group and they are willing to work hard to achieve it. That said, they are not averse to jumping ship and moving jobs. If Gen Z doesn’t feel a sense of security, they will move on. As an employer, a clear progressional pathway is attractive for Gen Z to stay engaged and loyal to your business.
> Gen Z Stand for Diversity, Equality and Inclusion
Let’s be honest, diversity, equality and inclusion (DEI) are increasingly important for any business, and if not already should be a priority for all employers. Gen Z values diversity and inclusion at work and expects companies to commit to DEI. In a recent survey, 67% of respondents said they had personally witnessed discrimination based on race, ethnicity, gender identity or sexual orientation and this has a big impact on the choices this generation make about their career and the companies they work for.
> Gen Z Want Feedback – It’s important to remember that Gen Z is a generation that has grown up with social media and online resources being readily available to them at all times, which means they are used to instant feedback and prompt information. This will be seen in the workplace, with Gen Z employees likely needing personal feedback and validation for their work. Rather than scheduling reviews every so often as is the case now in many workplaces, Gen Z employees work harder with regular reviews, even if it is just a check-in with their manager weekly, sometimes daily! Feedback needs to be measurable and trackable, there are many technology portals that can track and trend performances – just ask your younger employees!
> Gen Z Embraces Failure – The mindset of the younger generation is different. Failure for many is seen as, well, FAILURE. But, for Generation Z, they see failure as an opportunity to grow and learn. So don’t be afraid to share less positive feedback with this generation, they’ll embrace it and it may lead to more innovation and success!
How do you turn the heads of the Gen Zers to attract the top talent to your company?
- Tech is a big factor so make your business ‘smart’ – upgrade your tech!
- Offer opportunities to develop, personally and professionally with online courses, mentoring and financial support for recognised qualifications. Have a clear promotional structure or path in place for them to progress professionally – don’t invest in training and lose them because their career path is stagnant.
- Be flexible – integrate flexible working options and trust them to manage their workload and time for a more balanced work/life, where possible.
- Stay up to date on your diversity, equality and inclusion policies and put them into practice. It means a lot to this generation.
Lastly, be innovative with your recruitment – the traditional methods may not cut it for Gen Z. This is where The Career Boutique can help. I offer a professional and bespoke service for my clients and use innovative recruitment methods to find talented individuals for your team, including Gen Z. Get in touch with me to start the process.